DFS

Online advertising is supposed to be a great leveller. But what if you can’t afford a big budget internet video advertising production? No problem. Make your own video ad instead!

DIY video advertising You’ll be surprised how many tools you already have that can easily be turned into an internet video. If you’ve got some time or an in-house resource, try some of these ideas:

1.Presentations Even if you aren’t a regular public speaker, most businesses have at least one sales presentation. You might not think of them like this, but each page is actually a slide. This process is super easy for Powerpoint users. All you need do is open your presentation, SAVE AS *.jpg and … presto … you’ve got images to import into Movie Maker. From there, it’s as simple as pie to make a video ad from your very own presentation.

2.Stock shots Unless you’ve got the dullest website on earth (in which case you probably aren’t considering internet video marketing anyway) you’ll have some images. You might even have a product image library, or at least photos of your business, staff, logo images etc. Any or all of these are fodder for creating an online video. In exactly the same way as you can with presentation images, just import to Movie Maker and away you go.

3.Online video maker If you prefer to end up with a more professional looking video, try visiting a video maker site. There’s a few of these around that can take your image files or video grabs and turn them into an internet video for you. For example, Vuitlive is an online video advertising centre that provides the features you’d find in a professionally produced TV commercial.

If you make your own video ad at Vuitlive, you’ll also be able to run a multi-media campaign. These ads come with mobile marketing add-ons like an IV barcode and SMS ready short URL.

About the Author: Copyright©2010 Vuitlive the world’s only internet video advertising centre where you can make your own video ad in minutes with professional results

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Drop shipping may be an ideal way to start a business with low capital expenditure and very little risk, but you still need to promote your website if you want to make sales. Here are some of the best ways to do just that.

1. Start a blog so customers can get to know you and put a face to your business brand. Link to your blog from your website and post regularly, say twice a week. Write informational posts which show that you know what you’re talking about, but don’t spend too long on them. Some of the most popular blogs posts are lists of web resources which your customers or clients will find useful.

2. Get a Twitter account and build a list of loyal followers.This is a simple process of following other people and tweeting regularly. Use some of the many tools available to schedule your tweets, but don’t forget to visit ‘live’ at least once a day.

3. Write articles and post them to popular article directory sites. Find out what your customers or clients want to know, and tell them in your articles. You can make articles double as blog posts using the ezinearticles.com plugin for WordPress.

4. Turn your articles into simple videos showing your product. Cameras are not expensive, or just create a video from a PowerPoint presentation.

5. Write press releases at regular intervals and release them through a mix of paid and unpaid sites. You will need news to include in a press release, so add polls and quizzes to your blog. You can write articles and blog posts about the results and they also make an ideal foundation for a press release.

6. Create Squidoo lenses featuring useful information and pictures.

7. Create Hubpages relevant to your niche. Squidoo allows you to build an interesting mix of content. You can put pictures and articles together with links to books and DVD’s on Amazon.com, you can even build quizzes to educate and entertain.

8. Write an information product of interest to your customers and use it as an incentive to have them sign-up on your website. This can range from a simple one page report to a fully fledged e-book. Of course you can build the e-book from articles you’ve already written.

9. Write more information products and offer them free or reasonably priced on your blog. As you write more an more content for your blog, think how this can be made more useful. can you turn it into a course? Can you turn it into an e-book. Can you make useful items for your customers to download like budget and planning sheets?

10. Build an ‘information center’ in your blog where you review relevant books or videos and link to them on Amazon and YouTube.

11. Join the most important forums relevant to your niche and make regular contributions.

12. Set up Google alerts to keep you in touch with relevant news items.

13. Subscribe to leading blogs, visit them often and leave comments.

14. Become a fully fledged guru in your area by publishing a book. You can almost certainly build one from all the articles and blog posts etc you’ve created. Nothing makes you look like an expert as much as a book does.

15. Tweet about all of the above on a regular basis.

A business based on drop shipping has a tangible product. As long as you isolate the benefits of that product and understand what problem it solves for your customers, you can use all the strategies above to promote your business and build the independent lifestyle you always dreamed of.

About the Author: You can find a great range of wholesale dropship products from the dropshipper directory at Worldwide Brands

In relation to loyalty program in the United States several major supermarket chains and at least one major pharmacy require the cards in order for customers to receive the advertised loyalty price. These include Smith’s, Kroger and Safeway (each through both their own name and many of their regional chain names), Albertsons, Winn-Dixie, Harris Teeter, Ingles, Giant Eagle, Tops, and CVS/pharmacy. Cards from other, even competing chains will generally work at other stores to receive the advertised loyalty price, because only a few companies make the cards, but stores generally will not allow this since it will not allow a customer to be tracked, though a customer can make it work if they use a self-checkout. Even though this will work to receive the advertised loyalty price, any points and/or future discounts someone may be trying to earn from using the card at another store will not be added since a different chain would use a tracking system with a database independent of the other chain. However, some stores may also allow a customer to use the store’s card if a customer does not have theirs on hand (Kroger does not allow this although customers can enter their phone number to bring their card up if they forget it, or have another customer’s phone number entered) or if the customer is new and agrees to sign up right away. Many of the stores allow accumulation of fuel discounts. Some have tie-ins with airline frequent-flyer programs, and some agree to donate a percentage of sales to a designated charity. Most notably, Wal-Mart does not have a loyalty card plan (though someone who purchases a gift card can generally get a 3 cent discount per gallon of gas at the fuel stations located on Wal-Mart premises).

The practice is also common among book and music retailers, from large chains to independent retailers. In some instances, the customer purchases the card and receives a percentage discount on all purchases for a period of time (often one year), while in other instances, a customer receives a one-time percentage discount upon reaching a specified purchase level. (For example, a bookseller’s loyalty card program might provide a customer with a 10% off coupon once the customer has spent $200.00 at the bookseller.) Best Buy’s loyalty program similarly offers points redeemable for dollar-amount discounts after accumulating a set number of points along with other discounts from time to time, though the card is not required to receive their advertised price in most cases.

Independent hardware stores such as Ace Hardware and True Value added customer loyalty programs in order to compete more effectively against larger chains as well as gather customer data. In addition, office supply retailers Staples, Inc. and Office Depot started issuing club cards in 2005.[citation needed]

Almost all of the major hotel chains (Best Western, Choice Hotels, Holiday Inn, Marriott, Super 8 Motels, etc.) have similar cards that allow guests to earn either points (redeemable for discounts, future stays or other prizes) or airline miles (Hilton’s HHonors program allows guests to earn both points and miles on the same stay, the only program to date that does so). All major US Airlines also offer rewards credit cards. Other travel related reward programs include SeaMiles, with points that can be redeemed for cruises.

For now, most American retailers have not implemented club cards. In a few cases (e.g., Federated Department Stores, Kohl’s) this is because the retailer already issues its own credit cards, and thus already has a direct relationship with the consumers most likely to shop at its stores. Also, many retailers are simply not large enough to justify the cost of creating, promoting, and operating a club card program.

Some supermarket customer loyalty cards inadvertently work at the scanners of other non-affiliated stores. For example, a Kroger card has been successfully recognized as a respective loyal club member at stores in the Food Lion, Pathmark and Winn-Dixie chains.[citation needed] An example of a consumer-centric card (without cost, registration, or information-tracking) is the MyJoeCard, which advertises the business members through the website in Kansas City, Tulsa, and Denver.

Max & Erma’s has a loyalty program called Good Neighbor Rewards. Guests are rewarded based on their number of visits by either 5%, 10%, or 15%. Additionally, guests are periodically given additional rewards by way of free items added to their loyalty card electronically.

Truck stop chain Pilot Travel Centers has a loyalty program for truck drivers called Driver Payback Points, which rewards drivers for fueling up by giving them points that can be used for purchase inside the store. Although it can be used for general merchandise, the program is specifically targeted to be redeemed at the restaurant chain located inside each location. Locations with McDonald’s vary, due to McDonald’s leasing space from Pilot and operating those separately. While some do give a 10% discount for having the card while others won’t accept them at all, none of the McDonald’s locations at Pilot redeem the points.

A few states have begun regulating club cards. For example, supermarkets in the U.S. state of California are subject to the Supermarket Club Card Disclosure Act of 1999 . Some grocery chains have dropped their loyalty card programs. Rainbow Foods in Minnesota ended its loyalty card program after being acquired by Roundy’s, leaving Minnesota with no major grocers that use such cards.

There are a few online loyalty programs that offer rewards for being a loyal shopper. The largest of these are Memolink, Mypoints, ClubShop and Ebates. Some online loyalty programs focus on “other-directed” consumers, these include Upromise, Schoolpop, The BSP Rewards Network and iGive.com.

Several banks also have rewards programs, including three of the Big Four (Wells Fargo being the lone exception.), CapitalOne, and Citizens Financial Group. PNC Financial Services launched a program in 2009 as a direct result of its acquisition of National City Corp., which National City did have along with a mortgage division (two things PNC didn’t have) before the PNC deal.

Loyalty Program in Canada

The oldest loyalty program in Canada is probably Canadian Tire money, in which the Canadian Tire company gives out coupons which look like currency. The Air Miles reward program is Canada’s largest loyalty program – Air Miles can be earned at more than 100 different sponsors and there are almost a thousand different rewards to redeem for. The Bank of Montreal offers an Air Miles-sponsored program. Aeroplan is a loyalty program that has been around for a while 25 years. Originally beginning as Air Canada frequent flier program, in 2002 it was spun-off. Today Aeroplan is owned by Groupe Aeroplan Inc., has over 70 partners, representing more than 150 brands in the financial (CIBC AeroGold VISA), retail (miles can be earned at Sobeys) and travel sectors. Another large Canadian loyalty program that has been around for a long time is the HBC Rewards/Club Z program first started by Zellers. Loblaws offers the President’s Choice Financial program where users of the service get PC Points towards free groceries. Some retailers run their own rewards programs, such as Shoppers Drug Mart’s Shoppers Optimum Card and Staples Business Depot’s Dividends Card. The irewards program is Canada’s largest loyalty program for booklovers, offering everyday discounts and special coupons at Chapters, Indigo Books and Music, Coles, SmithBooks, the World’s Biggest Bookstore and chapters.indigo.ca.

Almost every gas station in Canada offers some sort of program such as Esso Extra at the Esso gas stations, Petro Points at Petro-Canada, Save-On-More at some Chevron stations in BC, Canadian Tire money at Canadian Tire gas stations, or a coupon that grants the customer 3.5 cents off per litre of fuel purchased at Sobeys Fast Fuel locations that can be used at a Sobeys banner store. Loblaws, Atlantic Superstore, and Real Canadian Superstore grant a 5 cent a litre coupon that can be used at their stores. Sunoco’s CAA reward offering ends at the end of 2007, to be replaced with Sunoco’s own Performance Points reward program.

Many hotel chains also offer some sort of loyalty program.

Loyalty Program in Australia

The largest loyalty program in Australia is FlyBuys, established in 1994 and backed by Wesfarmers (formerly Coles Group) and National Australia Bank. It has more than 8 million cardholders in over 5 million Australian households. Rival retailer Woolworths launched its Everyday Rewards fuel discount card nationally in 2009 and by July 2009 had three million cardholders.

Among other Australian retailers, the largest programs are Myer’s MYER one program (department store), the Priceline Club Card (health, beauty, home), Amcal Club (pharmacy), Millers Retail Club(apparel), and the BB Retail Capital (formerly Brazin Limited) Pulse Rewards program (Virgin, HMV, Sanity, dusk, Bras n Things, and SX sunglasses). Pulse has more than a million members.

All major Australian banks offer credit cards with reward programs. Many offer points conversion with the Qantas frequent-flyer program. Rival airline Virgin Blue offers the Velocity Rewards card partnered with National Australia Bank.

The largest online rewards program is RewardsCentral. Perkler is a website launched in Australia in August 2009 which lists 1,800 loyalty programs and their 280,000 associated perks. The largest online Australian frequent flyer community is frequentflyer.com.au.

Loyalty Program In New Zealand

The largest loyalty program in New Zealand is Fly Buys. Other significant programs include the New Zealand Automobile Association AA Rewards Card and Countdown supermarket’s Onecard.

Loyalty Program in United Kingdom

The loyalty card market in the UK is one of the most significant in the world, with most major chains operating some form of reward system. Passcard has been claimed to be the first reward scheme or discount card, created around by Gary Wilson in 1981[citation needed] and later known as Passkey. One of the first loyalty cards backed by a major chain is believed to be the Sainsbury’s Homebase Spend and Save Card in 1982.[citation needed]

Of the “big four” supermarkets, only Sainsbury’s and Tesco operate loyalty cards. Both Nectar and Tesco’s Clubcard scheme have been criticised for not offering value for money. When Clubcard or Nectar points are used for money off supermarket shopping, they roughly equate to a 1% discount, although offers can increase this discount by as much as 4 times for certain rewards. Some retailers with banking operations also award points for every pound spent on their credit cards, as well as bonus points for purchasing financial services. A report in The Economist suggested that the real benefit of loyalty cards to UK outlets is the massive database potential they offer.

After trials in 1994, Tesco launched its Clubcard program, the UK’s first nationwide supermarket-only loyalty card scheme, in 1995 with dunnhumby. Sainsbury’s launched its Reward Card in 1996. This was replaced by the Nectar card in 2002, which was launched in partnership with other major brands.

Boots The Chemist first began planning a loyalty card in November 1993, but built much more than a loyalty card; a very full CRM program. With an investment in excess of 30 million GBP, the Boots Advantage Card, launched in 1997, is / was the largest smart card retail loyalty card scheme in the world, and the third-largest retail loyalty scheme in the U.K. in terms of cards issued. The Advantage scheme currently has 16.4 million cardholders using the card online and in store and at 3rd party retailers.

The patronage dividend rewarded the loyalty of the owner members of Britain’s retail consumer co-operatives since the Rochdale Pioneers of the 1840s. Paper record-keeping transformed in the 1960s into a trading stamp scheme managed by the Co-operative Wholesale Society (CWS), which was gradually withdrawn as margins declined. The loyalty card concept was used by some co-operatives to restore dividend payments at the turn of the 21st century, notably by the CWS’s “Dividend” card, which was replaced by The Co-operative Membership card program, adopted by several larger co-operatives.

Safeway’s ABC Card was discontinued in 2000. Airlines, Hotels and other loyalty schemes also offer cards. Marks and Spencer and the John Lewis Partnership have credit cards which give vouchers in return for spending, and do not issue separate loyalty cards. GAME has a reward card scheme for which every pound spent a customer is rewarded 10 points; for every 1000 points that one collects, one gets 2.50 to redeem in the store, or online. Preorders earn a customer 20 points per pound. HMV has a reward card called purehmv.

The UK’s largest retail bookmaker Ladbrokes launched the Odds ON! loyalty programme in late 2007, the first retail betting loyalty scheme in Europe. Customers earn points on each bet which can be redeemed for bonus jokers and free bets.

Ipoints is a coalition program featuring online retail partners. Rewards are redeemable from 200 ipoints.

UK Websaver is a loyalty card designed to encourage communities to use local businesses.

Loyalty Program In Republic of Ireland

In the Republic of Ireland loyalty cards have been in operation since 1993, when Superquinn introduced its SuperClub loyalty card scheme. This is regarded as having been the prototype for such schemes in Europe. However, loyalty cards did not expand until 1997, when Tesco Ireland introduced its Clubcard scheme, shortly after its purchase of Power Supermarkets. This was essentially a simple expansion of the UK scheme (see above) – cards for this are physically identical to those used by Tesco in the UK and they can be used in both countries. Dunnes Stores responded with the introduction of their own ValueClub scheme in June 1997. Today these are three main schemes operating in Ireland, although ValueClub has been withdrawn from Dunnes’ Northern Ireland stores.

All five major petrol station chains in the country operated a scheme during the late 1990s – Esso had “Tiger Miles” (with Tesco ClubCard points offered as an alternative), Maxol had “Points Plus”, both of which operated on the principle of getting items from a gift catalogue, with Shell using Dunnes’ scheme, Texaco using the SuperQuinn system, and Statoil operating a cash-back system, “Premium Club”. Due to increasing oil prices and tightening of margins, all of these schemes ended by the end of 2005. Tesco Ireland’s petrol stations still, however, give Clubcard points.

GAME, a major computer game and hardware retailer also operate a cashback card scheme, which was merged with Electronics Boutique’s programme following the separation of their northern European stores into the hands of GAME. The scheme returns one-fortieth of the spend, more than twice as generous as Tesco.

Loyalty Program in Germany

The largest loyalty program in Germany is PayBack, which was launched in 2000. According to a study in August 2007 by GfK, 61% of German households have a Payback card. It listed the HappyDigits program as having a 42% share, with the Shell ClubSmart program as third most popular with 13%. In March 2008, the coalition program DeutschlandCard was launched by Arvato. As at March 2009 it had more than 4.5 million active cardholders.

Loyalty Program in Switzerland

Loyalty programs are popular in Switzerland, with the two main supermarket chains, Migros and Coop, leading the field with their offerings. The Migros card can be used at the Migros supermarkets, Ex Libris (books, DVD’s), SportXX, and more. The Coop Supercard earns points on purchases at Coop and a variety of other associated stores.

Other stores such as Interio, a furniture retailer, are also joining the market with loyalty cards and store-based incentivised credit cards. In recent years, online loyalty programs have also started to target the Swiss. First to make an offering in Switzerland was German-based Webmiles. Claiming to be Switzerland’s first online bonus program, Bonuspoints was launched in early 2008 and offers incentives for shopping at 70 different online stores.

Loyalty Program in Italy

Loyalty programs are popular in Italy, with the two main supermarket chains, Esselunga and Il Gigante, leading the field with their offerings. Other stores such as Interio, a furniture retailer, are also joining the market with loyalty cards and store-based incentivised credit cards.

Loyalty Program in Hungary

Two coalition loyalty programs in Hungary are SuperShop and Multipoint. SuperShop was established in April 2000 and is backed by premium partners hu:SuperShop Spar, OBI, OMV, Photo hall, Burger King.

Loyalty Program in Spain

VOIL Hotel Rewards launched in June 2008 with “Husa Plus,” a co-branded loyalty program for Husa Hoteles . The Husa Plus program is currently offered at approximately 145 Husa Hotels, primarily located in Spain.

Loyalty Program in Malaysia

In Malaysia, the BonusLink program was introduced in a joint venture between Shell, Parkson, Maxis and MBF. The BonusLink program is coalition with earning and redemption partners allowing members to earn points at a number of Malaysian retailers. Another card is Real Rewards where holders who spend at their merchants get to exchange points for free.

Loyalty Program in Hong Kong

Hong Kong offers many loyalty programs which include Octopus Rewards, which started as a chip based smartcard for transport and now, the Octopus cards can be used to earn points in certain shops, including McDonalds and Wellcome supermarket. Another loyalty program is for travelling on the heavily patronaged (3.65 million/day) MTR railway system in Hong Kong, known as the MTR Club. In terms of shopping or purchasing groceries, one can the MoneyBack card at PARKnSHOP supermarkets. Asia Miles, which was part of Cathay Pacific.

Loyalty Program in Indonesia

Centro Friends card is a loyalty card for Shoppers of Centro Department Stores. The Body Shop People card is the loyalty card for The Body Shop stores in Indonesia. Other notable programs in Asia include KrisFlyer, the Singapore Airlines rewards program.

Loyalty Program in India

i-mint is India’s largest coalition loyalty program, with approximately 5 million members. Hero Honda’s passport program claims over 3 million members. BPCL’s PetroBonus fuel card program has about 2 million members. IOC’s Fleet Card Program XTRAPOWER has more than 1 million members. IOC has launched a loyalty program XTRAREWARDS for Retail Customers. The Maruti Suzuki AutoCard, launched in association with Citibank and Indian Oil had 370,000 cardholders as at October 2008. About the Author: I am a professional writer from China Manufacturers.

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I having a good experience with OneNetworkDirect as this affiliate network is making me money on monthly basis. I have no regret working with OneNetworkDirect. The only cons- (which is not really a big deal actually) is the payment date. They pay you after two months (just like Adsense). I never missed my payment from them before so yeah this affiliate network rocks!

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How can I make money online with pay per click program? Like Google Adsense, Chitika, Infolinks and Kontera. How can I make money and getting paid by the PPC program I am affiliated with? This is a big question for anyone who is just starting to look the answer or for you who already in the “PPC arena” and yet struggling to make few cents or dollars on daily basis. Pay per click is indeed the easiest way to earn on the Internet. However there are few factors that contribute to a high PPC earning. We are not talking about few hundreds dollar when we say “high”. We talk about more than 2k and above so read on as I share with you my experience in making money with pay per click aka PPC program.

How Can I Make Money With Google Adsense?

Now for anyone who still questioning of why I emphasize Google Adsense in this guide? Well, some of you might already aware that Google Adsense is the largest and most reputable pay per click program ever exist. If you want to seriously making money on the Internet then Adsense is a program you must join in. I have been earning from the web full time for the past 2 years and I have joined many PPC programs however Google Adsense is the only program that not only pays me every month but brings me lots of money.

Selecting high-paid niche is the right way to play with Google Adsense. Let me compare a giant and a dwarf for example. I have a giant blog with more than 2000 of posts that have information in variety of niches in computer field and another one is a tiny blog with not more than 50 posts that focus only in 1 niche. For some reasons I cannot reveal both of my blogs however, to my “shocking encounter” my giant blog making very less than the dwarf blog, I mean hundreds time less! Thus it is true for anyone who has read about this: niche rules in making money with Google Adsense.

How Can I Make Money #2: Selecting Niche

Then one question pops out of your curiosity. How to select niche, I mean the best niche so I can make money? The answer is hidden in this free tool called Google Adword Keyword Tool (if the link is not working please Google for this “Google Adword tool”. You will see an interface of blank form. For beginners, you can try playing with the tool to get used to it. You can try type any keyword you like, for example “dog training”, “pet medicine” and ” cheap laptop” without the inverted comas. One keyword per line and click search. The tool will come out with hundreds of result.

How you can find the keyword you have chosen are profitable? Click on the column button on top right and tick for the option “Estimated Avg. CPC” and click “Save”. The tool will shows the average cost per click that advertisers are willing to pay to publisher. Note that publisher not pay you 100% of the cost per click. They only pay about 70% (I read on this somewhere). So if the keyword “crm software” worth $16.79, you will be paid about $11. However it depends on how many advertisers are actually pay for the keyword as if there is no advertisers then Google will substitute the ads from other niche (usually related niche).

Remember top paying niches are the #1 factor to earn big with Google Adsense.

How Can I Make Money #3: Selecting Platform

You might wondering why selecting a platform has to do with our topic on How I Can Make Money with PPC. It might not true to other publishers or webmasters but in my case Blogger.com platform is the best way to earn money with Google Adsense. There are rumors in the webmaster forums that Google shows top paying ads on Blogger.com-based blogs. From my case as well, I find out that Google Adsense loves Blogger.com and my blogger.com blogs responsible for making me more than 2k per month. I try to compare advertisements on my WordPress.com-based and Blogger.com-based blogs. It is appear that Blogger.com-based blog has more appropriate advertisements as compared to what I see on my WordPress blog.

However I advice you to buy a domain (usually less than $10 a domain for a year registration) for your blogger.com blog. You’ll never know if your blog will be blocked or terminated by Blogger.com for some reasons you might accidentally do. If it happen (we hope not) you can still able to use the domain name to other blog platform.

How Can I Make Money #4: Driving Traffic

How to drive traffic to my blog so I can make money? After you have chosen your domain name, set up a blog, published some blog posts and maybe decorate your blog with some pictures or widgets, it is time to get the wheel rolling. Traffic is a crucial factor in making money with PPC. More people come into your blog = more percentage of people to click on the ads. So if 1000 people visit your blog, we take 10% of them click on the ads. Thus you receive 100 clicks on the Google Adsense Ads. Sound like catching a kitten, you might say. Well, not exactly. What you should do to drive traffic?

There are many ways for you to drive traffics. However yet, through my own experience what drive traffic to my blogs are:

1. Getting my blog submitted to MyBlogLog and some blog directories. Just google for “blog directories”. 2. Posts extensively about 1 post every 2 to 4 hours. Use the post in advance feature in Blogger.com to do this. Usually I am able to finish 6 posts in one to two hours. 3. Ping with pingler.com (once a day, remove the weblog ping site in this list, as Blogger.com has already pinged Weblog for you after you have published a post. 4. Social bookmarked all my published posts/articles. Submit your blog post to Digg, Mixx and other reputable social bookmark websites. Just google for this “list of social bookmark”. 5. Submit to RSS directories with this free online RSS submitter.

Shocked? Yup! That is what I did for my Blogger.com blog that responsible for 2k plus a month. However I accomplished this after working tirelessly for 6 months. If you are still asking this question “How Can I Make Money With Pay Per Click” then I already give you the answer. All that matter now is “action”.