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Facebook: The Missing Manual

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Product Description

Facebook’s popularity is skyrocketing, drawing more than 400 million people to this combination online village green, personal website creator, and souped-up address book. But one thing you won’t get when signing up is a printed manual. Enter Facebook: The Missing Manual, Second Edition — the witty, authoritative guide you need, now revised and updated to include all of Facebook’s latest features.

Coverage includes:

  • Getting started, getting connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. This book explains it all-including how to pick and choose who gets to see what, and how to steer clear of people you want to avoid.
  • Adding applications. Ranging from silly (fortune cookies and video games) to serious (goal tracking), thousands of mini-programs can transform your Facebook account into an addictive, one-stop resource. Learn how to find and install your favorites.
  • Facebook for grownups and businesspeople. Facebook isn’t just for Junior anymore. Thousands of companies and business professionals use the site for everything from project collaboration and advertising to filling (and finding) jobs. This book is written for adults of all ages.
  • Protecting your privacy. Creeps are everywhere online, but on Facebook you can feel especially exposed with so much personal info on display. This book offers an easy-to-follow, multi-pronged approach to staying safe.

How-to Create a Facebook Event By E. A. Vander Veer

Whether you want to host a product launch party, start a study group at the local coffee shop, or have a community meeting, it’s easy to set up your own events on Facebook. Here’s what you do:

1. On your Home page, click the Events link.

Note: If an event is closely tied to a Facebook Group you created or that you’ve been made administrator of—you want to set up a monthly face-to-face meeting of yourbook club, for example—you’ll want to head to your Group’s profile page, click Create Group Event, and then follow steps 3–8 below. Doing so tells Facebook that your Group is hosting the event and lets you invite all the Group’s members in one fell swoop by turning on the checkbox next to “Invite Members of the host group [your Group’s name]” that appears on the “Step 3: Invite Friends” tab (see step 8).

2. On the Events page that appears, click the “Create an Event” button.

3. On the “Step 1: Create Event” page, fill out as many of the fields as possible. You have to fill out some fields—like the event’s name—but you should fill in as many of the other fields as you can. Doing so makes events easier for people to find, because they can search on every word you add. It also encourages people to RSVP, since the more people know about an event (and the better you make it sound), the more likely they are to attend. Make sure you pick an event name you like, because after you create your event, you can’t change what it’s called. (You can, however, delete the event and create a new one with a different name. )

4. Decide how open you want your event to be. Facebook assumes you want to plan an open event that everyone on the site can view and attend, and that all attendees can contribute to by uploading photos, videos, links, and Wall posts. If that’s fine with you–for example, if your event is one that’s open to the public and is listed in the local newspapers, or is an attend-in-spirit-only kind of event–you don’t have to do a thing. Otherwise, you need to click the Privacy drop-down list and choose either Closed or Secret. For most face-to-face events, you’ll want to choose Closed so you don’t get a bunch of riffraff showing up. If you have a very specific, finite guest list and the event is private (such as a business meeting or intimate birthday gathering), choose Secret; that way, you can invite just the folks on your list and not have to worry about strangers requesting invitations.

5. Click the Create Event button. Facebook posts a bare-bones version of your event on the site that people can find in searches (unless you made the event secret).

6. On the “Step 2: Add Details” page that appears, browse for the image file you want to appear on your event listing, and then click Upload Picture. Technically, this step is optional, but an appropriate and clever photo, drawing, or logo will make your event’s listing a lot more appealing.

7. Add as much additional info as you want, tweak a few settings, and then click the “Save and Continue” button. You don’t have to go hog wild, but adding a description and choosing an event type goes a long way toward helping folks find your event.

8. Invite some guests. Facebook lists your friends and Friend Lists on the “Step 3: Invite Friends” page that appears, so all you need to do is choose who you want to invite and then click Send Invitations.

Note: Facebook events are supposed to be for your friends (or for the members of Groups you’re in charge of). So you can’t invite Facebook members to events unless they’re your friends—but you can invite pals who aren’t yet Facebook members. To do so, on the “Step 3: Invite Friends” page, head to the “Invite People via Email” field and type in email addresses separated by commas, and then click Send Invitations.

You can change your event after you create it. First, display the event’s profile (on your Home page, click the Events link and then, when the list of your events appears, click the name of the event you want to change). Then, on the right side of the event’s profile page, click one of the options, such as “Edit Event”, “Invite People to Come”, or “Cancel This Event”.

Facebook: The Missing Manual

Facebook Marketing: Leverage Social Media to Grow Your Business

  • ISBN13: 9780789738028
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

 

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers. . . and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact
  • Getting into the Facebook community: crucial dos and don’ts
  • Joining the right Facebook Groups—or starting your own
  • Creating a Facebook blog that attracts paying customers
  • Promoting products and services with free Facebook Marketplace classifieds
  • Hosting your own Facebook events: from company picnics to concerts
  • Successfully advertising on Facebook, without overspending
  • Promoting your business within today’s most popular Facebook applications
  • Tracking the results of your advertising
  • Using brand-new viral video marketing techniques
  • Driving even more Web traffic to your Facebook pages
  • Building your own Facebook applications

Introduction 1

 

1 Targeting Your Profile 5

    Welcome to Facebook Marketing 5

    Welcome to Facebook 7

    Getting Started with Facebook 8

    The Profile Tab 12

        Across the Top 13

        The Search Bar 15

        Name, Photo, Networks, and Status 18

        The Mini-Feed Section 19

        The Friends and Friends in Other Networks Sections 19

        The Photos Section 21

        The Groups Section 23

        The Information Section 24

        The Education and Work Section 24

        The Gifts Section 25

        The Wall Section 25

        Editing Your Profile 25

        Setting Profile Privacy 27

    The Friends Tab 31

        Searching for Friends 31

        Managing Your Friends 33

        Creating Friend Lists 35

    The Inbox Tab 37

        Reading Messages 38

        Avoiding Spam 39

        Reading Notifications 39

        Composing Messages 40

    Getting Help 41

 

2 Facebook Groups 45

    Welcome to Facebook Groups 45

        Messaging Your Members 46

        A Word About Spam 46

    Joining Facebook Groups 47

        What Groups Are Available? 47

        Taking a Look at a Group 51

        How Do I Join a Group? 54

        Which Groups Can I Join? 54

    Creating Your Own Facebook Groups 55

        Creating Your Group 57

        Customizing Your Group 58

        Inviting Friends to Join Your Group 61

        Seeing Your New Group 65

    Managing Your New Group 67

        Deleting a Group 70

 

3 Creating Your Own Pages 71

    Welcome to Facebook Pages 71

    Pages from a Marketing Perspective 72

        Viral Marketing with Pages 73

        Page Authenticity 74

    Finding Pages 75

        Searching for Pages 76

        Browsing Pages by Type 78

        Browsing All Pages 79

    Becoming a Fan of a Page 80

    Examining a Page 83

    Sharing a Page 85

    Creating Your Own Page 88

    Examining Your New Page 92

    Editing Your Page 94

    Updating Your Fans 98

    Promoting Your Page 99

 

4 Hosting Your Own Facebook Events 101

    Welcome to Facebook Events 101

    All About Facebook Events 102

    Checking Out Your Friends’ Events 103

    Taking a Look at an Event 104

        The Information Section 106

        The Description Section 107

        The Other Information Section 109

        The Photos,Video, and Posted Items Section 109

        The Confirmed Guests Section 109

        The Other Invites Section 109

        The Wall 110

        The Event Type and Admins Section 110

    Adding an Event to Your Event List 110

    Browsing for Events 113

    Searching for Events 113

    Creating an Event 115

    Customizing an Event 117

        Uploading the Image for the Event 118

        Setting Event Options 118

        Setting Event Access 119

        Inviting People to Your Event 119

    Seeing Your Event 122

    Managing and Publicizing Your Event 124

        Message All Guests 1. . .

Facebook Marketing: Leverage Social Media to Grow Your Business

The truth about Paypal Reverse Scams JOIN THE FIGHT!

Wake up PAYPAL, funny that this video has been here over 2 years and no one has issued a rebuttal. People please realize whether buying or selling you are at the mercy of Paypal when it comes to your money. money. cnn. com Could you imagine with these new rules how much money you will lose? You will send an item customer will use it for 2 weeks and then do a chargeback and get all their money back! AND KEEP THE ITEM!!! This is a small video about the reverse scammers that prey on sellers and steal their goods. Please if you are a Paypal seller that has been burned comment here and lets get some justice. It’s not always the buyer of an item that gets scammed. Sellers get scammed as well. Listen to my story and see what I mean. Rate the video get it featured, make Paypal an ebay company wake up! Here is the email that started the whole thing! Dear XXXXXX XXXXXXX, As you know, we have been using the information you provided to dispute a chargeback filed against the transaction detailed below. Despite our best efforts, the buyer’s credit card company decided in favor of the buyer. Unfortunately, we do not control the outcome of the chargeback decision reached by the buyer’s issuing bank in a credit card transaction. By accepting the terms of the PayPal User Agreement, you agreed to accept the decision of the issuing bank as final and legally binding for this type of dispute. Please review the information below for more details about this case. After getting this I filed a . . .

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MySpace For Dummies

  • ISBN13: 9780470275559
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionMySpace has more than 100 million active users. For many of them, MySpace is their central hub for connecting and communicating. They come to meet new people, keep up to date with family members, learn about new products and services, or catch up on the latest news. They come to check out blogs or to share their music. Don’t you just love the MySpace community?

What — you don’t have a MySpace page yet? Well, we can fix that!

Whether you’ve just decided to join MySpace, need to give your profile more pizzazz, or simply want to find out as much about MySpace as your teenager already knows, MySpace For Dummies, Second Edition has what you’re looking for. Find out how to get started, use MySpace safely, customize your page, start a blog, showcase your skills, and lots more. This friendly guide will help you:

  • Open an account and set up your profile
  • Turn on and use the MySpace safety and security tools
  • Find and add friends to your profile
  • Stay in touch by e-mail, bulletins, and profile comments
  • Sell, buy, and market on MySpace
  • Show off your talents as a filmmaker, author, comic, or musician
  • Upgrade your profile with photos, music, and a whole new look

Everything’s arranged to help you quickly find what you’re looking for. With MySpace For Dummies, Second Edition, you can easily make your MySpace experience truly exceptional!

MySpace For Dummies

The PayPal Wars: Battles With Ebay, the Media, the Mafia, and the Rest of Planet Earth

Product DescriptionThis is not your ordinary business book! With its fast-paced narrative and an unabashedly pro-entrepreneurial message, The PayPal Wars is a gripping and intelligent read from cover to cover. This candid insider’s account shows firsthand how PayPal launched its online payment service and set out to revolutionize the world’s currency markets. Along the way the startup’s plucky entrepreneurs survived the dot-com bust and fended off a competitive assault by the auction giant eBay. But when hordes of government regulators, trial lawyers, and organized crime rings targeted PayPal for destruction, its quest to make Internet history turned into a desperate struggle for survival.

The PayPal Wars was honored by USA Book News as one of the top business books in its “Best Books 2004″ awards. The Laissez Faire Book Club praised its suspenseful narrative, and Doug Bandow of the Cato Institute hailed it as “an inspiring story. ” Read The PayPal Wars for yourself and find out what all the talk is about.

The PayPal Wars: Battles With Ebay, the Media, the Mafia, and the Rest of Planet Earth

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